Instagram free 50 likes4/30/2024 ![]() ![]() ![]() This important metric shows you how well your Instagram content strategy is performing and whether your target audience is engaged with your brand. Follower growth rateįollower growth rate shows how quickly your Instagram account is gaining or losing followers. Here are the best Instagram metrics you need to keep an eye on. It’s time to focus on Instagram performance metrics that actually move the needle for your business. Now, let’s talk turkey-vanity metrics are so last season. 9 most important Instagram metrics to track in 2024 ![]() The key is to identify your goals and track metrics that align with them. And if your goal is engagement, you’ll want to track likes, comments, and shares.Įvery business is unique, and therefore, the Instagram metrics you track may differ from others. If your goal is to increase brand awareness, you’ll want to focus on reach and impressions. Instead, focus on metrics that align with your overall business goals and help you understand the impact of your Instagram marketing.įor example, if your goal is to drive website traffic and conversions, you’ll want to track metrics like clicks on your bio link or visits from Instagram. While those can be important indicators, they don’t necessarily tell the whole story of your Instagram success. Note, the Instagram metrics you track need to go beyond vanity metrics such as likes and followers. How to know which Instagram metrics to track Easily view industry benchmarks and see how you compare to competitors.Get personalized recommendations for your best times to post for each of your accounts.… and look up much more granular information, down to the performance of every individual post you published. You can set up custom boards that give you an overview of your most important metrics at a glance, over a select period of time: Hootsuite Analytics collects your stats from Facebook, Instagram, Twitter, LinkedIn, and TikTok. The tool also makes it easy to create custom reports to showcase your results to your boss and share insights with your team. Hootsuite Analytics is a comprehensive Instagram analytics tool that lets you easily track the performance of all your social channels in one place so you can replicate what works and get more engagement. If you want to track your Instagram performance alongside your accounts from other social networks, use a social media analytics tool like Hootsuite. You’ll also see a breakdown of individual post metrics, including likes, comments, shares, and saves. Here, you’ll be able to see your overall account metrics, such as your total followers and how many people have viewed your profile within a set timeframe. Click the three lines in the top right of your screen.Open your Instagram app and click on your profile.You can check your metrics at any time by going to the Insights feature within your Instagram app. While the word ‘metrics’ might seem a little advanced, it’s really not that hard to check and analyze your Instagram performance metrics. Start free 30-day trial How to check your Instagram metrics Actionable insights to help you grow faster. ![]()
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